FERNFUTURES is a growth strategy & data analytics company based in the United Kingdom. We have developed a proprietary methodology to help you uncover the strategic initiatives of your prospects and competitors, align your value proposition, and effectively communicate differentiated value to gain Competitive Advantage and drive demand.
Pyramid Strategy Group is a UK-based consultancy recognised for its exceptional leadership team and unmatched industry expertise.
Our team of senior executives has over 25 years of experience in the ICT and digital sectors gained from leadership roles in the ICT, consultancy and business intelligence sectors.
We have driven revenue growth and built and implemented strategies for high-profile clients across Latin America, Europe, the Middle East & Africa, Asia and the United States.
Daniel Amparán is the founder of Pyramid Strategy Group (part of FERNFUTURES) a seasoned executive with nearly 30 years of experience in ICT, management consulting, investment banking, business intelligence, and corporate development. He was the longest serving Managing Director of Pyramid Research, leading its international expansion, and played a key role in the development of Telmex International (now América Móvil). Daniel specialises in bridging the gap between ICT solutions and vertical sectors to help companies capitalise on growth opportunities. Daniel holds an MSc from LSE and a BSc from ITESM, with executive education from INSEAD and other leading institutions. He is fluent in Spanish, English, German, and Italian.
Leslie Arathoon is a telecom, media, and technology (TMT) strategy expert with over 25 years of experience in digital transformation, market intelligence, and growth strategy. She was Director of Research at Pyramid Research for over seven years, where she led a global team of analysts and developed the firm’s flagship forecasting models, which became an industry benchmark for strategic planning. Leslie has advised leading companies on market entry, opportunity assessment, competitive analysis, and digital infrastructure strategy, with a particular focus on growth markets in Latin America. She holds a BA in Latin American Studies from Dartmouth University and is bilingual in English and Spanish.
Jorge Bravo holds a PhD in Political and Social Sciences from UNAM and is Executive Editorial VP at DPL Group. He is President of AMEDI and a columnist for El Economista and Proceso. A leading voice in digital policy, he specializes in telecom, media, and political communication. He is a professor at UNAM and other national and international institutions, and author of El presidente mediático. He served as General Coordinator of Social Communication at IFT and has advised UNESCO on media development in Mexico.
Brigitte Fiedler de Amparán is co-founder of FERNFUTURES, specializing in analytical design, financial modelling, and strategic decision-making. She was Head of Models & Methodology at Dresdner Bank (now Commerzbank), leading global development of risk-pricing models. Brigitte played a key role in creating the bank’s first in-house counterparty risk management system. She has collaborated with the University of Vienna and LSE, supervising students projects in finance. She holds a a “Diplom in Mathematik” (equivalent to a Bachelor and Master of Science in Mathematics) from the University of Bonn and has completed executive education at INSEAD. She is fluent in German, English, and Spanish.
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